Have you read Jörn Thomas’ article for the legendary “Auto Motor Und Sport ” about the KALMAR RS-R and his impressions after driving it on the frozen lake in Lapland? The article is in German, and you can read it by a link below.
At KALMAR Beyond Adventure, we don’t create advertising campaigns or paid media coverage. We don’t need to. Instead, we simply invite journalists, writers, and creators to experience what we do firsthand. If their calendar allows it, and they arrive prepared with warm clothes for the Lappish winter, they join us on the ice and see it for themselves.
What follows is usually the same reaction: a clear understanding that this is something different. Many describe it as “the best winter driving experience.” We hear this not only from young journalists and digital creators, but also from highly experienced automotive writers who have seen almost everything the industry can offer — including voices like Jörn .
It is not a message we push. It is something that emerges naturally from the experience itself, on ice, in motion, in real conditions where both car and driver are fully engaged.
“…. The impossible task of deciding: which car, which track, which spectacle in the sky?
A spectacle in the sky? This is about heaven for those who love to work the steering wheel, dance on the pedals, and slide across the ice in a constant state of flow. In Porsches. Not the very latest ones, but the modern classics that have become timeless: the 964, 993, and 981. Extensively modified for serious use.
And the whole experience is framed by the Northern Lights the evening before and capped off by a sunset so spectacular that, distracted by its beauty, you could almost find yourself heading straight for the nearest snowbank.
But this story is really about the time between the aurora and the evening glow. More specifically: a day of ice driving in Finland. To be precise: Kalmar Spirit of Speed Arctic.”….
